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#PepsiChallenge is the project created by Pepsi to stimulate today generations to act, to make a difference, to have a social impact. Now it is back with a new and important aim. The young artist and rapper Yung Jake turned and "emoji-ed" the portraits of the new Pepsi's international ambassadors (Usher, Serena Williams, James Rodriguez, Usain Bolt, Nicola Formichetti and Jerome Jarre) in a new light and "light" is the keyword of the new project #PepsiChallenge. In fact, through its partnership with Liter of Light (a company created by Illac Diaz, a social entrepreneur who works in South East Asia by strengthening the community through the use of sustainable and appropriate technology) Pepsi will bear the cost of solar lighting of needy communities by recycling plastic bottles. Whenever consumers around the world will use the hashtag #PepsiChallenge on profiles Instagram, Facebook, Twitter or YouTube, Pepsi will donate $ 1 per Liter of Light to help bring ecological, economic and easy to realize light to all those people who need it around the world.


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