Live For Now!

At the opening of Milan Design Week today, April 15th, Nicola Formichetti, fashion icon and style director announced the “Live for Now” Design Challenge, a new project by PepsiChallange.

Design a new Pepsi bringing the spirit of "Live for Now" to life. Nicola, along with the Pepsi Design Board of Franca Sozanni, Karim Rashid, Lapo Elkann, Marcelo Burlon and Mauro Porcini will choose the winner. The winner will be offered a coveted design experience at The Pepsi Design Center in NYC.

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